Enter a word or word combination for your goods or services and press "Match" button.

The results will display user queries to Yandex that included your word or word combination (left-hand column) and other queries made by users who looked for it (right-hand column).

Figures next to queries in the results are a preliminary estimate of the number of times per month your ad will appear if the query is selected as your keyword. For example, the figure next to the word "phone" shows the number of displays for all queries containing the word "phone", like "buy phone", "mobile phone", "buy mobile phone", etc.

To see the number of times the ad was displayed to users in a specific region, use the option "Regions: specify".